01 — Digital growth

02 — Development

03 — AI & automation

04 — Telecom

One partner · Growth, software, automation and communications

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CH.02 Build Development

Web Development

Websites engineered as business infrastructure — fast, findable, and connected to the systems behind them.

Is this you?

  • Your current site was built for a different version of the business.
  • Sales keep re-explaining things the site should already answer.
  • Nobody can change a price or add a page without a developer.
  • The site and the CRM know nothing about each other.

If more than one of those is true, the problem is usually the system around the work rather than the people doing it.

What we build

A website is the first system a customer touches. We build it to load quickly on a mobile connection, rank for the terms your buyers actually use, and pass every enquiry into your CRM with its source intact. No orphaned contact forms, no page that takes six seconds to paint.

How we work

We start from the journey, not the sitemap: who arrives, what they need to decide, and what should happen the moment they act. Design follows that, then the build, then measurement. Every project ships with analytics, search console, structured data and a maintenance plan.

Where most business websites lose money

A business website fails quietly. It loads, it looks acceptable, and it still costs you deals — because the page a buyer needed did not exist, the form took nine fields to submit, or the enquiry landed in an inbox nobody owns.

We treat the site as the first system in the chain rather than a brochure at the front of it. That means the structure follows how people actually buy, the content answers what they actually ask, and every enquiry lands somewhere accountable.

What we build

Marketing sites, corporate sites, multi-market sites, portals and campaign landing pages. The build is custom — components and content models designed around your services, not a theme bent into shape.

  • Page templates your team can reuse without a developer
  • Structured content models, so a new service or location is a record, not a rebuild
  • Forms that validate server-side and deliver into CRM, email and a log
  • Multi-language and multi-market structures where you sell across borders
  • Analytics and conversion tracking configured before launch, not after

Built to be found, not just built

Technical search work belongs in the build, not in a retrofit six months later. Every page ships with a unique title and description, a single clean heading hierarchy, canonical URLs, structured data, an XML sitemap and server-rendered HTML that a crawler can read without executing JavaScript.

Speed is part of it. Images are served in modern formats at the size they are displayed, fonts are preloaded, and the JavaScript that ships is the JavaScript the page needs.

Connected to what comes next

A website that captures an enquiry and stops there is half a system. We connect the site to the CRM that manages the lead, the automation that follows it up, and where relevant the phone system that calls it back — so the first touch and the last conversation sit in the same record.

How the work runs

01 — Scope

A working session on what the site has to do commercially, who it speaks to, and what it must connect to. You get a written scope and a fixed price.

02 — Architecture

Sitemap, content model and URL structure agreed before design starts, because this is what search visibility is built on.

03 — Design

Key templates designed and signed off — not every page, the patterns that make every page.

04 — Build

Front end, content models, forms and integrations. You see it on a staging URL throughout.

05 — Launch

Redirects mapped from the old URLs, analytics and Search Console verified, SSL and headers checked, then the switch.

06 — After

Support window, then an optional maintenance arrangement.

What it costs

A business website is priced by how many distinct templates it needs and how much of it has to talk to other systems — not by page count. A focused marketing site with four or five templates sits at the lower end; a multi-market site with a client area and CRM integration sits well above it.

What moves the number

  • Number of distinct page templates, not number of pages
  • Whether content is editable by your team and how far that editability goes
  • Integrations — CRM, payment, booking, ERP, telephony
  • Languages and markets
  • Whether copy and photography exist or need producing
  • Migration and redirect work from an existing site

Every proposal is a fixed price against a written scope. We do not quote by the hour for work we have specified.

What's included

  • Business and corporate websites
  • Landing pages and campaign sites
  • Business portals and client areas
  • Website redesign and migration
  • SEO-ready technical builds
  • Core Web Vitals optimisation
  • CMS setup and editor training
  • CRM and analytics integration

Common questions

How long does a business website take?

Most marketing sites run four to eight weeks from kickoff, depending on page count, content readiness and integrations. Portals and application-style sites are scoped separately.

Will I be able to edit it myself?

Yes. Content is modelled so your team edits text, images, services and pages from an admin area without touching code. What we do not do is hand you a page builder that lets the design drift out of shape within a month.

Do you work with an existing site?

Often. We audit what exists, keep what performs, and rebuild what holds the site back. Migrations preserve URLs and rankings wherever possible.

Which technology will you use?

Usually Next.js or WordPress, chosen against your content workflow, your team and your integration needs. We tell you why before we start.

What happens to our search rankings when we move?

Every existing URL is mapped to its replacement before launch and redirected permanently. Rankings usually dip for a fortnight while Google re-crawls, then recover. The pages that lose ground are normally the ones that had no business ranking in the first place.

Do you write the content?

We can. Most projects run best when you supply the substance — what you do, for whom, what it costs — and we structure and write it for search and conversion.

Who owns the code?

You do, on final payment, including the repository and all design files.

Have a project?

Let's build
what's next.

Whether you need customer acquisition, software, automation or communications infrastructure, we will design the right solution around your business.

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