Khattak Solutions Infrastructure
Lead Generation
Predictable pipeline comes from a system: the right accounts, the right channel, and nothing lost in between.
Is this you?
- Growth depends on referrals and you cannot forecast referrals.
- Your team sells well and does not have enough conversations.
- You bought a list once and it went badly.
- You cannot say what a customer costs to acquire.
If more than one of those is true, the problem is usually the system around the work rather than the people doing it.
How the system works
We define the ideal customer profile, research accounts that match it, build a verified contact set, run outreach on the channels your buyers respond to, and land every reply in your CRM with the source attached.
On data and compliance
We work only with lawfully sourced, permission-respecting business data, and we build outreach that honours opt-out and local marketing law. We do not supply stolen, leaked or unauthorised databases, and we do not run spam operations.
A list is not a pipeline
Buying contact data and emailing it is how most B2B outbound fails, and in several jurisdictions it is also how it becomes illegal. The difference between prospecting that works and spam that damages your domain is specificity: a defined profile, researched accounts, a reason to be contacting this company now, and a message a human would answer.
We build the system that produces those conversations and we operate it within the rules of the markets you sell into.
What we actually do
- Define and sharpen the ideal customer profile against who already buys from you
- Research and build target account lists from legitimate, permitted sources
- Verify and enrich contact data before anything is sent
- Build the sequences — email, LinkedIn, and where appropriate phone
- Route responses into the CRM with the context attached
- Report on cost per conversation and cost per qualified opportunity
Compliance is a commercial issue, not a legal footnote
Consent and legitimate-interest rules differ across the markets you are likely selling into, and getting them wrong costs you your sending domain long before it costs you a fine. We work to the rules of the destination market, keep a record of lawful basis, honour opt-outs immediately, and we do not use leaked, scraped-in-breach or resold personal data. If that rules out a tactic you have been offered elsewhere, that is the point.
Measured to cost per opportunity
Impressions and open rates are not the measure. We instrument the path from first touch to qualified opportunity so you can see what a conversation costs and decide whether to buy more of them.
How the work runs
01 — Profile
Who already buys, why, and what they have in common. Built from your closed-won data.
02 — Sourcing
Target accounts and contacts assembled from permitted sources, verified before use.
03 — Infrastructure
Sending domains, authentication, warm-up and deliverability monitoring.
04 — Sequences
Written, tested in small batches, iterated on reply rate rather than open rate.
05 — Handover
Responses into the CRM with research attached, so your team opens a conversation, not a cold call.
06 — Reporting
Cost per reply and cost per qualified opportunity, monthly.
What it costs
Priced as a monthly programme rather than per lead, because per-lead pricing rewards volume over fit and you end up paying for conversations your sales team dreads.
What moves the number
- Number of markets and languages
- How narrow the target profile is — narrower means more research per account
- Data sourcing and verification volume
- Channel mix — email, LinkedIn, phone
- Whether we build the sending infrastructure or use yours
- Whether your CRM can receive and route responses
Every proposal is a fixed price against a written scope. We do not quote by the hour for work we have specified.
What's included
- Ideal customer profile definition
- Account and prospect research
- Verified B2B contact data
- LinkedIn prospect development
- Email, WhatsApp and SMS outreach infrastructure
- Landing pages and capture forms
- CRM integration and lead routing
- Reporting on source, cost and outcome
Common questions
Do you sell contact lists?
We build researched, verified prospect sets for a defined profile, and we document how the data was sourced. We do not resell scraped personal databases or leaked data.
Which channel works best?
It depends on the market and the buyer. Email carries most B2B; WhatsApp and SMS perform where consent exists and the offer is time-sensitive. We test rather than assume.
How is deliverability protected?
Through domain and sending-infrastructure setup, list verification, volume ramping and continuous monitoring of engagement signals.
Do you guarantee a number of leads?
No, and you should be cautious of anyone who does. A guaranteed number is met by lowering the bar on what counts as a lead. We commit to volume of outreach, response handling and reporting, and we report cost per qualified opportunity so you can judge it.
Where does the contact data come from?
Permitted commercial sources and public business information, verified before use. We do not buy, use or supply leaked, breached or unlawfully scraped personal data, and we will not take a brief that depends on it.
Will this damage our domain reputation?
Not if it is built properly. We send from a separate authenticated domain, warm it gradually, monitor placement, and keep volumes within what the infrastructure supports. Your primary domain is never the test case.
How long before it works?
First replies in weeks, a reliable read on cost per opportunity after about three months. Anything faster is a sample too small to make decisions from.
Have a project?
Let's build
what's next.
Whether you need customer acquisition, software, automation or communications infrastructure, we will design the right solution around your business.
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